About Us

White Horse Motors is a family run business located on the outskirts of Exeter, Devon. Established in 1958 by my father Gerald Dinnis. I am very proud to be following in my father’s footsteps; directing the business he worked so hard to create for over 35 years, as well as seeing both my children Charlotte and James taking on active management roles within the business. Charlotte and James have become the third generation of our family to be working at the dealership.

With continued growth, we have become a household name in Exeter, Devon and the surrounding areas. My father started the business from humble beginnings, buying, servicing and selling agricultural machinery throughout the 50’s, 60’s and 70’s. Following on into the 80’s the focus we became a main dealer for Land Rover and then later onto other 4×4 vehicles. Today, we have developed the business into a cutting-edge facility where we are now proud to represent Isuzu as a main dealer, as well as providing quality hand-selected used vehicles.

Our motto is “4 Whatever your needs.” Here at White Horse Motors we are true to our word, be it sales, servicing, parts, accessories or valeting we can fulfil whatever your needs. Our family run business ethics make us the first choice for many repeat customers every year. Being a member of Devon County Council’s, Trading Standards ‘Buy with Confidence’ scheme means we are recognised as a business you can trust.

When you visit our dealership, you will be welcomed by our friendly dedicated team. Our modern custom-built showroom accommodates an array of vehicles and houses our sales and service departments as well as a range of vehicle accessories & Isuzu merchandise. Available for our customers to use is an inviting waiting area with complimentary refreshments, free WIFI, TV and magazines.

Our service department offers a free collection and delivery service within a 10-mile radius. Alternatively, a collection can be arranged for those living further away for a small charge. In order to make your vehicle ownership as simple as possible for you. We ensure to keep you updated with the dates of your routine services and MOT’s throughout the ownership of your vehicle.

We pride ourselves on our family values and run our business in the same way. We do not use pressure sales to secure business, however, we do encourage a genuine, honest, and friendly approach from our sales team.
We have rolled this ethos out to all areas of the business and try to go that extra mile further than other dealerships to exceed all of our customer’s expectations.

So – I’ve pointed out just some of the reasons why you should choose White Horse Motors, so don’t delay your visit, a warm welcome awaits you.